注册 登录  
 加关注
   显示下一条  |  关闭
温馨提示!由于新浪微博认证机制调整,您的新浪微博帐号绑定已过期,请重新绑定!立即重新绑定新浪微博》  |  关闭

MapleRipple's

BETWEEN THE DEVIL AND THE DEEP BLUE SEA

 
 
 

日志

 
 

茶有益,茶有大益  

2008-02-08 20:12:14|  分类: biz insight |  标签: |举报 |字号 订阅

  下载LOFTER 我的照片书  |
Recently a television advertisement of a tea company among whose products,one named "大益普洱茶" swirling round and round again on CCTV during the Chinese new year.
The ads was definately not a hype,at least I think so.That's because it didn't show up the functions of the product,and it did not list a line of advantages of buying its product.Jumping out of cliches,the company obviously set an good example of delivering a good brand image and ad.
As we all know that the core of business is marketing,and the core of marketing is promotion,while the freest and most effective way of promoting is advertising.In this case,to make a good and impressive advertisement is crucial to enterprises.And the said advertisement is undoubtably the apotheosis in this field.
Let's firstly grab a look at the line :"茶有益,茶有大益".This line is smart,it did not state the good quality of its product,it did not show the premium consumers would got after purchasing decision.It stated the good thing of tea,the drink,good to health.Well,that's clear,if you wanna have tea,have 大益.Maybe this is so called speculation.And the name of the product 大益,is just the good quality of tea.This linked not only displayed the necessity of buying its product,but the necessity of buying tea.And tea itself acutually have great benefits to people's health,and great benefits itself is the name of its product.It naturally lead consumers have that speculation to connect tea to its products and trigger the purchasing activities.This circle is excellent and brilliant.How intelligent the designer of the ad are!Perfect! 
  评论这张
 
阅读(157)| 评论(0)
推荐 转载

历史上的今天

评论

<#--最新日志,群博日志--> <#--推荐日志--> <#--引用记录--> <#--博主推荐--> <#--随机阅读--> <#--首页推荐--> <#--历史上的今天--> <#--被推荐日志--> <#--上一篇,下一篇--> <#-- 热度 --> <#-- 网易新闻广告 --> <#--右边模块结构--> <#--评论模块结构--> <#--引用模块结构--> <#--博主发起的投票-->
 
 
 
 
 
 
 
 
 
 
 
 
 
 

页脚

网易公司版权所有 ©1997-2017