注册 登录  
 加关注
   显示下一条  |  关闭
温馨提示!由于新浪微博认证机制调整,您的新浪微博帐号绑定已过期,请重新绑定!立即重新绑定新浪微博》  |  关闭

MapleRipple's

BETWEEN THE DEVIL AND THE DEEP BLUE SEA

 
 
 

日志

 
 

New center of luxury  

2011-01-17 09:39:03|  分类: biz insight |  标签: |举报 |字号 订阅

  下载LOFTER 我的照片书  |
New center of luxury - Tony Wong - MapleRipples

A MAJOR BREAKTHROUGH, first time ever, Louis Vuitton pays for a Chinese star to represent itself. Godfrey Gao(高以翔), a Chinese-Canadian actor, who appeared in several Chinese language drammas, got to be the model for LV's latest marketing campaign.

The intention is clear. China is now taking over other advanced countries to become the new center of luxurious goods consumption. As reported by The Independent, by 2020, China would replace America to be the biggest economy on earth. With China's growing power of the rich second generation(富二代), a group of young people with astounding purchasing power, China's luxury goods consumption will shoot up steeply. It's wise for LV to attach to the principles of market segmentation and make more ads starring Chinese young handsome men.

Why luxury? If we look at China by it's GDP per capita. China only ranks the 93rd in the world, according to the International Monetary Fund, last year. Now in theory, China is still a country under construction, it's still a piece of art unfinished. Why the hurry? That because although street Chinese people aren't rich, the whole country's wealth, which is an astronomical amount, is controlled by less than 5% of the population. Without democracy, without threat to their wealth, they blow money like they have nothing else to do.

Yeah, they don't have to care about wealth slip, sliding away, but is luxurious consumption necessary to them? Face comes first, rich kids raised with silver spoons aren't in short of money, they demand glory. They demand respect from others and recognition from the mass. With new LV outlets, they feel reassured and congratulated. Bad taste for bad jump-up guys.

LV, a vangard of classic taste, would never line themselves up with the Chinese rich second generation. But, they aren't stupid, it's money. For marketers, it's not important how you use the gun I sold to you, it's important that you buy it.
  评论这张
 
阅读(167)| 评论(1)
推荐 转载

历史上的今天

评论

<#--最新日志,群博日志--> <#--推荐日志--> <#--引用记录--> <#--博主推荐--> <#--随机阅读--> <#--首页推荐--> <#--历史上的今天--> <#--被推荐日志--> <#--上一篇,下一篇--> <#-- 热度 --> <#-- 网易新闻广告 --> <#--右边模块结构--> <#--评论模块结构--> <#--引用模块结构--> <#--博主发起的投票-->
 
 
 
 
 
 
 
 
 
 
 
 
 
 

页脚

网易公司版权所有 ©1997-2017